LTA extend partnership with Programmemaster

 

ProgrammeMaster will continue to produce the official championship programmes for four of the LTA’s most prestigious competitions after agreeing a new multi-year deal with the governing body.

This new extension means that the Fever-Tree Championships at the Queen’s Club, as well as the Nature Valley series of tournaments that includes the Nature Valley Classic in Birmingham, Nature Valley Open in Nottingham and Nature Valley International in Eastbourne, will continue to benefit from first-class programmes being available to spectators eager to watch top-quality tennis on British soil.

ProgrammeMaster and the LTA have been working together since 2013 to produce some of the best tennis publications at these four tournaments, as well as Davis Cup and Fed Cup matches.

After agreeing the new contract, ProgrammeMaster Managing Director Lee Berry said: “I am thrilled that our partnership with the LTA has been extended. We have enjoyed working with them for the past six years, and I have no doubt that’ll continue to be the case and improve even further during these next few years.

“Tennis in Britain is on the up at the moment, and we are delighted to help enhance the fans’ experiences by producing some brilliant programmes for them to enjoy during these four highlights of the British summer sporting calendar.”

LTA’s marketing manager Sam Fabisz said “The team at ProgrammeMaster works closely and collaboratively with our teams to deliver programmes tailored to reflect the best of each event. We have been delighted with the level of attention ProgrammeMaster have given our various publications over the years, and their expertise has been invaluable especially when we’ve needed to produce daily orders of play despite a short turnaround.”

Pre-orders for this summer’s events programmes can be taken online now here.