Sheffield Wednesday masters their matchday programmes

Sheffield Wednesday football programmes

Photo credit: Sheffield Wednesday FC via

ProgrammeMaster are thrilled to be partnering with Sheffield Wednesday to produce the club’s award-winning matchday programme for next season.

Following a tender process that spanned the summer, the Owls have opted to join ProgrammeMaster’s raft of high profile partners – including Premier League West Ham United, the Lawn Tennis Association and the World Snooker Championships – with the maiden publication on sale for the friendly against SPL giants Rangers on Sunday 30 July.

Sheffield Wednesday Director of Communications Trevor Braithwait stated: “We are delighted to join the ProgrammeMaster stable and we welcome the whole team to Hillsborough”.


“’Wednesday’ is recognised as one of the most consistent matchday programmes in the country in terms of its quality, design, production and content, hence a string of offers were made to the club.

“However, that of ProgrammeMaster was compelling on all fronts and we look forward to taking our publication to the next level with this exciting new partnership.”

ProgrammeMaster Managing Director Lee Berry added: “To be working with Sheffield Wednesday in their 150th anniversary year is a real honour.”

“We’ll be producing some great content and special editions to celebrate this milestone in the club’s history over the coming months.

“We have published the World Snooker final programme at the Crucible Theatre in Sheffield for over a decade, and likewise, we hope this is just the start of a long and successful partnership with another sporting institution in the Steel City.’’