Touchdown for ProgrammeMaster with the NFL


ProgrammeMaster, one of Europe’s leading sports publishers, is proud to announce that it has become the official publisher of the Official Gameday Programme for the NFL London Games.The newly-announced partnership coincides at a time of unparalleled success and interest in American Football not only in the UK, but globally, with 2017 marking the first time the National Football League will play four games  – half of a home schedule of regular-season games – in the UK capital.


At Wembley Stadium, Jacksonville Jaguars play Baltimore Ravens (24 September) and Miami Dolphins take on New Orleans Saints (1 October). Meanwhile, Twickenham Stadium sees Los Angeles Rams play Arizona Cardinals (22 October) and the Cleveland Browns face Minnesota Vikings (29 October) in what will be the 21st regular-season game held in London since the London Games series started a decade ago back in 2007.


The expected 84,000+ fans at Wembley and 74,000+ fans at Twickenham – and those watching from afar – can look forward to getting their hands on a special souvenir of the matches as the Official Gameday Programme for each of the four matches will be jam-packed with exclusive interviews, features, information, photos and much, much more, all finished off with a slick, high-end product that will not look out of place in any sports fans’ collection.


David Tossell, Director of Public Affairs, Europe – National Football League said:

“We are very pleased to be working with ProgrammeMaster. They have a great record of creating quality publications across a range of sports and we know they will produce a product worthy of events that have now become established as a highlight of the UK sporting calendar.”


Lee Berry, Managing Director – ProgrammeMaster said:

“At ProgrammeMaster we’re extremely excited about this new partnership with the NFL. Right now in the UK, the NFL and the sport of American Football are extremely popular and growing every day. We are proud to produce the Official Gameday Programme in partnership with the writers and staff of the NFL both in the UK and back in the United States – it is a real team effort.


“ProgrammeMaster prides itself on providing quality print and digital media solutions for some of the world’s largest sports organisations and clubs, and the NFL is, without exception, a truly global leader in the world of sport. Our head office is based on Wembley Way, so that makes it an even better fit.


“On a personal – and professional – note, I have followed the NFL for many years, having worked on First Down and Gridiron magazines many moons ago, so I understand fully the quality that fans expect when picking up souvenirs of their NFL.”

The NFL adds to the stable of current ProgrammeMaster clients including the Lawn Tennis Association (LTA), World Snooker, Professional Darts Corporation (PDC), West Ham United, Queens Park Rangers, Fulham Football Club, Hibernian, Sheffield Wednesday, Aviva Premiership, Rugby Football League (RFL), England & Wales Cricket Board (ECB), America’s Cup and British Olympic Association (Team GB).

Official Gameday Programmes for all four NFL London Games this season can be purchased at Wembley and Twickenham on each gameday and online at with pre-orders accepted in advance.